Posts by Mariah Hanten
The Death of the Traditional Marketing Funnel (and What Advisors Should Do Instead)
Awareness. Interest. Desire. Action. This is the dependable course most businesses follow when building out their marketing strategies. While the traditional marketing funnel may be a good fit for businesses across many industries, financial advisors need to rely on a different kind of marketing blueprint: one based on a foundation of trust. The traditional…
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