Your Firm & Merit: Stronger Together

Want to achieve sustainable growth without giving up control over what makes your business yours? Merit serves as a true partner for advisors affiliated with independent broker-dealers, as well as those who are registered investment advisors. Our model balances scale support and shared success, empowering advisors to evolve while preserving independence.

Our Financial Solutions

Financial Planning

Financial Planning

We create personalized financial plans that adapt to your life’s twists and turns. By understanding your unique needs, we help you make smart decisions that support your goals now and in the future.

financial planning
Wealth Management

Wealth Management

Our wealth management strategies are all about growing and protecting your assets. We’ll work together to build a plan that makes sense for you, so you can confidently navigate the ups and downs of the market.

wealth management
Estate Planning

Estate Planning

We will help you create a plan that ensures your wealth is passed on the way you want, while minimizing taxes. It's all about preserving your legacy and taking care of those you love.

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Insurance Planning

Insurance Planning

Life happens—our insurance planning services help protect what matters most. We’ll find the right solutions to safeguard your assets and provide peace of mind for you and your loved ones.

insurance planning
Retirement Planning

Retirement Planning

Let's map out your retirement together. We will design a plan to help you enjoy your future with financial security, so you can focus on living comfortably without worry.

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Trust Management

Trust Management

We take care of the details so your wealth is managed and distributed according to your wishes. Our trust management services focus on balancing tax savings with long-term goals.

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Full Service Support. A Culture That Fits.

Merit partners with independent RIAs and hybrid advisors who want to grow without giving up what makes their business their own. This is not a roll-up model. It is a partnership designed to preserve autonomy while creating shared value.

Acquisitions

50

Locations

55+

AUM

$24.69 Billion*

Advisors

150+

*$17.86B in advisory, $2.73B in brokerage assets, $2.3B in retirement plans, $1.8B in ESOP. As of January 1, 2026.

How We Work

A partnership with Merit helps advisors access to the scale, infrastructure, and industry-leading tech platforms needed to accelerate growth and operate more efficiently. Our model is built on shared ownership, aligning long-term incentives and creating meaningful participation in the success of the broader firm.

Advisor-First Partnerships. Full Service Support.

Operations
Marketing
Staffing
Investment Management
fa training
Growth

Success Stories

Seeking growth without a clear path forward. Bogged down in back-office tasks. Unsure of wht their firm’s future holds. Hear from advisors who overcame their challenges and benefited from greater support and a plan to reach their long-term goals.

What Our Partners Are Saying

Trusted by Advisors Nationwide

$19.94 Billion* in Assets Served

*$14.06 billion in advisory, $2.6 billion in brokerage assets, $3.28 billion in retirement plan and ESOP assets. As of June 30, 2025.

26,000+ Households Served Nationwide

48 Offices Across the Country

300+ Team Members

Schedule a Confidential Call

Contact us today or fill out the form below to schedule a confidential consultation with a member of our Executive Leadership team.

  • FinancialPlanning | 08/13/2026 Splitting heirs: Advisors are losing next-gen clients. Here's how to keep them

    Merit's Emily Boothroyd, wealth manager, partner in Wilton, CT was quoted in the article about how advisors risk losing nearly half of their next-gen clients during the great wealth transfer if they don't bring heirs into conversation with current clients.

     

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  • Merit Financial Advisors | 08/12/2026 Merit Financial Advisors Acquires $900M Commonwealth Team

    Merit Financial Advisors, an Alpharetta, Ga.-based hybrid registered investment advisor overseeing $30.1 billion in client assets, has added another former Commonwealth Financial Network team since the LPL Financial acquisition, with a Southern California firm overseeing about $900 million in client assets.

     

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  • Merit Financial Advisors | 07/28/2026 Merit Buys Md. Advisory Firm Towson Wealth, Adding $502M In Assets

    Merit Financial Advisors, an Atlanta-based RIA with about $26 billion in client assets, has acquired Towson Wealth Management, a Towson, Md.-based wealth management firm that oversees about $502.5 million in total assets.

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  • The Daily Upside | 07/16/2026 Prenups Are on the Rise: Here’s How to Talk About Them With Clients

    Merit's Baylee Bryant, wealth manager, partner in Tacoma, WA was quoted in the article about how with more than half of married or engaged couples under 45 signing prenups, advisors can help clients start their marriage on solid financial footing.

     

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  • MoneyLion.com | 07/14/2026 Upper Class’ vs. ‘Wealthy’: 5 Signals That Matter More Than Income in 2026

    Merit's Nikki Smith, wealth manager in Houston, TX was quoted in the article about how the designations of “upper class” or “wealthy,” might be titles many Americans aspire to. But what’s the difference between the two terms? It’s not just a matter of your annual income, according to experts.

     

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  • Barrons.com | 07/08/2026 Landing High Yields and Tax Benefits in an Overlooked Corner of Income

    Merit's Tim Ralph, wealth manager and managing partner in Jupiter, FL, was quoted in the article about how some investors are turning to preferred-stock funds, which offer better relative yield in an otherwise tight fixed-income market.

     

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  • FinancialPlanning | 07/07/2026 68% of clients would switch advisors for one who offers estate planning

    Merit's Emily Boothroyd, wealth manager and partner in Wilton, CT, was quoted in the article about how nearly half of Americans are motivated by fear to make sure their financial affairs are in order. But rather than turn to an estate planning attorney, they want to work on their plans with their financial advisors. That makes the service near table stakes for advisors these days.

     

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  • FinancialPlanning | 05/28/2026 No more bad bosses: How training programs can address the leadership gap

    Merit's Alexander W. Hansen, JD, AIF® in Alpharetta, GA, was quoted in the article about how the importance of leadership development and why firms need to better prepare advisors stepping into management roles. In the article, Alex shares how investing in leadership training helps advisors feel more confident, supported, and prepared for long-term growth within their careers.

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  • Merit Financial Advisors | 05/05/2026 Merit Approves Advisor360° as Supported Technology Platform, Expanding Advisor Choice and Enhancing Client Experience
    Merit a national wealth management firm supporting both the independent broker-dealer and RIA models, and Advisor360°TM, the only connected platform built around the complete advisor workday, announced that Advisor360° has been approved as a supported technology platform for Merit advisors. The addition of Advisor360° to Merit’s technology ecosystem reflects the firm’s commitment to giving advisors meaningful choice in how they run their practices and deliver exceptional service to their clients.
     

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  • TheStreet | 04/20/2026 Divorce can devastate retirement savings; can a QDRO help?

    Merit's Hollis Hardiman, wealth manager and partner in Florida, was featured in an article examining the financial impact of gray divorce. The article highlights how the division of retirement accounts, healthcare considerations, and other hidden costs can significantly affect long-term financial security for couples divorcing later in life.

     

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  • Merit Financial Advisors | 04/07/2026 Merit Buys Former Commonwealth Firm As LPL Conversion Deadline Approaches

    Merit Financial Advisors has acquired Billings, Mont.-based Strategic Retirement Plans (SRP), an independent financial advisory firm managing about $590 million in assets for 800 families that was previously affiliated with Commonwealth.

     

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  • Merit Financial Advisors | 03/27/2026 Merit Acquires Strategic Retirement Plans, Expands Presence in Montana and Wyoming
    Merit Financial Advisors has acquired Strategic Retirement Plans, an independent wealth management firm based in Montana and Wyoming that serves about 800 households. SRP manages approximately $586 million in client assets, including $582 million under management and $4 million in retirement plan assets under advisement.
     

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  • Investopedia| 03/20/2026 Home-Related Tax Breaks Retirees Often Miss
    Merit's Daniel Estrada, wealth manager in Diamond Bar, CA, was featured in an article discussing tax benefits that retirees may overlook. The piece emphasizes that homeownership can continue to provide valuable federal tax advantages in retirement, despite common misconceptions to the contrary.
     

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  • ThePurse | 03/17/2026 Ask an Expert: Should I raid my retirement account to pay off my rental property?

    Merit's Baylee Bryant wealth manger, Tacoma, WA, was quoted in the article about shares insight on navigating uncertainty and why stepping back is critical before making major financial moves. In the feature, she addresses a common question around using retirement funds to pay off debt and reinforces the importance of thoughtful, long-term decision-making.

     

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  • GoBankingRates | 03/15/2026 Tax Pros Warn of 4 Common Strategies That Can Trigger Costly Mistakes
    Merit's Tony Pitzer, wealth manger, Southlake, TX, was quoted in the article there’s no gain, no tax due but also no profit,” Pitzer said. “You are better off to pay taxes on gains and walk away … Taxes should never be the sole reason to hold or sell an investment. Investment decisions should lead and tax consequences should follow.”
     

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  • MarketWatch | 03/14/2026 Filing taxes is painful enough without worrying that your accountant is judging you

    Merit's Kat Grier wealth manger, partner, Alpharetta, GA, was quoted in the article about how talking about money makes many people uncomfortable. After all, you probably don’t go around telling everyone what you earn and how much you’re worth.

     

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  • Merit Financial Advisors | 03/11/2026 Merit Acquires Yeomans Consulting Group
    Atlanta-based Merit Financial Advisors has acquired Yeomans Consulting Group, a father-son ledGeorgia wealth management firm, adding about $434 million in assets under management.
     

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  • Barrons.com | 02/28/2026 Your Trust Is Out of Date. How to Fix It.
    Merit's Emily Boothroyd, wealth manger, partner in Wilton, CT, was quoted in the article discussing why now may be the time to revisit older trust structures in light of higher estate tax exemptions. With today's rules, some legacy A/B trusts may create unnecessary income tax and capital gains consequences that no longer serve their original purpose.
     

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  • Business Insider | 01/22/2026 Wall Streeters reveal their favorite AI tools and what they use them for
    Dave Elder, wealth manager and partner at Merit Financial Advisors in Alpharetta, GA, was featured in the article, which explores the growing debate around AI's effect on the white-collar workforce. While AI has useful applications, industry professionals note that it is not yet capable of replacing the relationship-driven and strategic work at the heart of the financial services industry.
     

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  • Merit Financial Advisors | 01/20/2026 Merit Acquires wealth team from SSC CPAs + Advisors 
    Merit has acquired SSC Wealth, the $260 million financial advice team of SSC CPAs + Advisors, a Topeka, Kan.-based accounting firm. That deal will see four advisors join Merit, including Bert Falley and Michele Hammann, the latter of whom will become a regional vice president and partner at Merit while continuing in a role as chief strategy officer of SSC CPA + Advisors.
     

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