Investing
Andrea’s Investing Video Series: Merit Money Matters
Join Andrea Zoeller, Partner and Wealth Manager at Merit Financial Advisors, in this insightful four-part video series designed to help viewers build a strong foundation in investing. Whether you’re a beginner or looking to refine your investment strategy, this series breaks down essential financial concepts to empower you in making informed decisions.
Part 1: Understanding Investing
Andrea introduces key investment principles, explaining how your investment timeline impacts your decisions, what types of funds to consider based on your goals, and why trying to time the market isn’t as important as long-term consistency. She emphasizes the importance of aligning your portfolio with your financial objectives and using strategies like dollar-cost averaging to navigate market fluctuations.
Part 2: Investing Basics
In this episode, Andrea covers the logistics of investment accounts, how different accounts (401(k), IRA, Roth IRA) are taxed, and why diversifying across multiple account types is crucial for long-term financial security. She explains how understanding tax implications can help you optimize your investment strategy and manage your income efficiently in retirement.
Part 3: Asset Allocation
Andrea breaks down asset allocation and diversification, explaining how to structure your portfolio by balancing stocks, bonds, and cash. She highlights the role of diversification in managing risk, including factors like company size, industry, and geography. Additionally, she discusses how mutual funds can simplify the investment process and help investors build well-diversified portfolios.
Part 4: Risk Tolerance
The final episode focuses on assessing your personal risk tolerance. Andrea explains the different risk levels—conservative, moderate, and aggressive—and how they influence investment choices. She also clarifies the distinction between risk tolerance and risk capacity, emphasizing that understanding these concepts is key to building a portfolio that aligns with your financial goals and comfort level.
Whether you’re just starting your investment journey or looking to fine-tune your approach, this series provides a clear and practical guide to making smarter financial decisions. Follow along with Andrea as she shares expert insights to help you take control of your financial future.
Welcome to Merit Money Matters. Today, we’re diving into the heart of investing to unlock valuable insights for what to consider when putting your money to work. I’m Andrea Zoeller, wealth manager and partner at Merit Financial Advisors here to guide you through investing. Let’s embark on this journey together.
By the end of this video, you will understand how your timeline impacts your investing decisions, what fund types to consider based on your goal, and why timing the market isn’t what’s important.
Our journey begins with long-term versus short-term investing. This concept is so important because it is the foundation of your investment strategy. To properly know how an account should be invested, it’s important to establish if the funds are needed now or later. This is important because you do not want a short-term account to be subject to large market downturns right as you need to access the funds.
Conversely, you don’t want funds earning little interest in a conservative nature if you won’t be touching those funds for many years to come.
Here’s what it means for you. Determine if your account is needed within the next five years, or if you won’t be touching it for five plus years. Now you can start to construct how much exposure you should have to the stock market versus the bond market By applying this simple practice, you can build a portfolio that is based around your goals and curb some of the risk at the same time.
Sounds easy enough, right? Now let’s talk about the fund strategies. Should you choose a growth fund or an income fund? Choosing funds based on their investment objective is another essential investment strategy to consider. This idea is pivotal because it now is aligning the funds you are investing into what your intended goals of the account.
If your main goal is saving aggressively into your retirement account that you won’t touch for 20 more years, imagine the impact you will see from choosing funds that are geared toward growth and appreciating their value over time. This is key for helping to achieve your financial goals in the expected timeline.
On the flip-side, as you near retirement and need to start living off the account, you may consider switching fund strategies to something that produces more income.
Finally, once your timeline is decided and your fund strategy is in place, how should you start contributing? Dollar cost averaging your contributions is essential for building your investment account up over time in a cost effective manner. When you contribute consistently, you take the guessing out of it. Is now a good or bad time to put money in the market? By purchasing in at the highs and lows of the market. You can lower your average cost per share over time and hopefully reduce the impact of volatility on your account. It’s all about time in the market, not timing the market.
To recap, today we’ve explored three pivotal insights: how your timeline impacts your investing decisions, what fund types to consider based on your goal, and why timing the market isn’t what’s important. These principles aren’t just theories, they’re actionable strategies designed to help design a successful portfolio.
Join our online community by following us on social media and subscribing to our email newsletter. Stay tuned for our next episode, where we’ll uncover an overview of investing.
Your journey to investing is just getting started. Thank you for joining Merit Money Matters. I’m Andrea Zoeller and it’s been a pleasure guiding you today. Remember, investing doesn’t have to be complex. See you next time.
Andrea Zoeller
CFP®, NSSA®
Wealth Manager & Partner
As a Wealth Manager, Andrea focuses on working with clients as their chosen advisor, designing customized financial plans intended to help clients pursue personal and financial goals.
Andrea has experience planning for clients in the areas of wealth management, asset protection, tax strategies estate and retirement planning, as well as retirement income strategies.
Andrea lives in De Pere with her husband Zach, sons Zachary Jr. & Bennett, and their Golden Retrievers Alfie and Maisie. Andrea enjoys traveling, cooking, working out, spending time at the lake with her family and watching her sons experience new things.
Andrea’s Investing Video Series: Merit Money Matters
Join Andrea Zoeller, Partner and Wealth Manager at Merit Financial Advisors, in this insightful four-part video series designed to help viewers build a strong foundation in investing. Whether you’re a beginner or looking to refine your investment strategy, this series breaks down essential financial concepts to empower you in making informed decisions.
Part 1: Understanding Investing
Andrea introduces key investment principles, explaining how your investment timeline impacts your decisions, what types of funds to consider based on your goals, and why trying to time the market isn’t as important as long-term consistency. She emphasizes the importance of aligning your portfolio with your financial objectives and using strategies like dollar-cost averaging to navigate market fluctuations.
Part 2: Investing Basics
In this episode, Andrea covers the logistics of investment accounts, how different accounts (401(k), IRA, Roth IRA) are taxed, and why diversifying across multiple account types is crucial for long-term financial security. She explains how understanding tax implications can help you optimize your investment strategy and manage your income efficiently in retirement.
Part 3: Asset Allocation
Andrea breaks down asset allocation and diversification, explaining how to structure your portfolio by balancing stocks, bonds, and cash. She highlights the role of diversification in managing risk, including factors like company size, industry, and geography. Additionally, she discusses how mutual funds can simplify the investment process and help investors build well-diversified portfolios.
Part 4: Risk Tolerance
The final episode focuses on assessing your personal risk tolerance. Andrea explains the different risk levels—conservative, moderate, and aggressive—and how they influence investment choices. She also clarifies the distinction between risk tolerance and risk capacity, emphasizing that understanding these concepts is key to building a portfolio that aligns with your financial goals and comfort level.
Whether you’re just starting your investment journey or looking to fine-tune your approach, this series provides a clear and practical guide to making smarter financial decisions. Follow along with Andrea as she shares expert insights to help you take control of your financial future.
Welcome to Merit Money Matters. Today, we’re diving into a high level overview of investing to unlock valuable insights for understanding, investing better. I’m Andrea Zoeller, wealth manager
and partner at Merit Financial Advisors, here to guide you through some general investing information. Let’s embark on this journey together.
By the end of this video, you will understand the logistics of your account, how investment accounts are taxed, and why it’s important to have a variety.
Our journey begins with a quick overview of logistics.
The first point to understand is that the investment account (401(k), IRA, Roth IRA, TOD) is not what dictates the earnings inside the account. Earnings are calculated from the different investment options within the investment account, a common misconception. This point is important to understand because if you are unhappy with performance within your investment account, you can do something about it by making changes to your investment options.
Here’s what it means for you. Review your investment accounts often to make sure you are taking advantage of your new fund options. Changes in your investment strategy or changes to your investment account.
Sounds easy enough, right? Let’s talk a little bit about taxes. Traditional retirement accounts, 401(k)s, IRAs, and the like, are taxed on the back-end. This is nice for those that like having a tax deduction today as it lowers your income today, grows tax deferred, and you will be taxed later when you distribute the funds.
Roth retirement accounts are taxed upfront at your current tax rate today, they grow tax deferred, and as long as certain rules are followed, won’t be taxed on the back-end at distribution.
Lastly, non-retirement accounts or non-qualified accounts are taxed in two ways. Capital gains when a stock or mutual fund grows in value and is subsequently sold, as well as ordinary income tax on dividends and interest earned throughout the year.
Why does this matter? It’s important to understand the different options you have for investing into different accounts based on the intended goal. It’s also helpful to understand how each of these buckets plays a crucial role in your future income planning. Therefore, saving into each of these investment buckets offers its advantages for a solid financial plan.
Most income you receive in retirement is taxed in some manner. Social security, pensions, part-time work, pretax IRA distributions. The way to manage income in a tax efficient manner as you distribute your retirement accounts is to not be forced into always having to distribute from a pretax bucket.
Maybe one year you have a large one time expense, or you want to give some funds to your kids but don’t want to increase your taxes. Having Roth money and non-qualified money can help accomplish the goal for the distribution, while also keeping your taxable income in a manageable bracket.
To recap, today we’ve explored three pivotal insights: understanding the logistics of your investment accounts, how investment accounts are taxed, and why it’s important to have a variety. These principles aren’t just theories, they’re actionable strategies designed to understand how to invest properly a little better.
Join our online community by following us on social media and subscribing to our email newsletter. Stay tuned for our next episode where we’ll uncover asset allocation basics.
Thank you for joining Merit Money matters. I’m Andrea Zoeller and it’s been a pleasure guiding you today. See you next time.
Andrea Zoeller
CFP®, NSSA®
Wealth Manager & Partner
As a Wealth Manager, Andrea focuses on working with clients as their chosen advisor, designing customized financial plans intended to help clients pursue personal and financial goals.
Andrea has experience planning for clients in the areas of wealth management, asset protection, tax strategies estate and retirement planning, as well as retirement income strategies.
Andrea lives in De Pere with her husband Zach, sons Zachary Jr. & Bennett, and their Golden Retrievers Alfie and Maisie. Andrea enjoys traveling, cooking, working out, spending time at the lake with her family and watching her sons experience new things.
Andrea’s Investing Video Series: Merit Money Matters
Join Andrea Zoeller, Partner and Wealth Manager at Merit Financial Advisors, in this insightful four-part video series designed to help viewers build a strong foundation in investing. Whether you’re a beginner or looking to refine your investment strategy, this series breaks down essential financial concepts to empower you in making informed decisions.
Part 1: Understanding Investing
Andrea introduces key investment principles, explaining how your investment timeline impacts your decisions, what types of funds to consider based on your goals, and why trying to time the market isn’t as important as long-term consistency. She emphasizes the importance of aligning your portfolio with your financial objectives and using strategies like dollar-cost averaging to navigate market fluctuations.
Part 2: Investing Basics
In this episode, Andrea covers the logistics of investment accounts, how different accounts (401(k), IRA, Roth IRA) are taxed, and why diversifying across multiple account types is crucial for long-term financial security. She explains how understanding tax implications can help you optimize your investment strategy and manage your income efficiently in retirement.
Part 3: Asset Allocation
Andrea breaks down asset allocation and diversification, explaining how to structure your portfolio by balancing stocks, bonds, and cash. She highlights the role of diversification in managing risk, including factors like company size, industry, and geography. Additionally, she discusses how mutual funds can simplify the investment process and help investors build well-diversified portfolios.
Part 4: Risk Tolerance
The final episode focuses on assessing your personal risk tolerance. Andrea explains the different risk levels—conservative, moderate, and aggressive—and how they influence investment choices. She also clarifies the distinction between risk tolerance and risk capacity, emphasizing that understanding these concepts is key to building a portfolio that aligns with your financial goals and comfort level.
Whether you’re just starting your investment journey or looking to fine-tune your approach, this series provides a clear and practical guide to making smarter financial decisions. Follow along with Andrea as she shares expert insights to help you take control of your financial future.
Welcome to Merit Money matters. Today we’re diving into the basics of asset allocation to unlock valuable insights for setting up your investment accounts for success.
I’m Andrea Zoeller, wealth manager and partner at Merit Financial Advisors. By the end of this video, you will understand the definition of asset allocation, what diversification means, and the role mutual funds play. Let’s get started.
Our journey begins with a quick definition of asset allocation. The first point to understand is asset allocation means dividing your investments up amongst different assets, including stocks, bonds, and cash. This point is important to understand because that is the first layer in creating a proper asset allocation. It’s crucial to have your account set up with the proper allocation in order to mitigate volatility during turbulent markets.
Here is what it means for you. Review your allocation throughout the year to make sure you have the proper amount of stocks to bonds to cash that is appropriate for your stage of life, goals, and risk tolerance. We’ll touch on risk tolerance later.
Sounds easy enough, right? Now let’s talk about the second layer of asset allocation: diversification. Diversification is a strategy used to create a mix of several investments within a portfolio to help manage risk. To achieve a fully diversified strategy, you may include purchasing investments based on their size—large-cap, mid-cap, small cap—and purchasing investments based on their locations: domestic versus international.
Additionally, you want to look at different industries and sectors as well as their life cycle stage, growth versus value. For your bond assets, it’s important to consider the maturity lengths and credit quality.
While it may seem like a lot to consider, the diversification of a portfolio is very important because it’s another way to spread risk and insulate your accounts against possible volatility.
At this point, you may be thinking it seems impossible to do all the right things to construct a portfolio that fits a proper asset allocation for your goals, but it isn’t. There is a reason why mutual funds are a popular investment tool for investors. Mutual funds offer a streamlined way for investors to capture all the areas of the market without making it too complicated.
What does this mean for you? Take a look at your portfolio and confirm if the asset allocation fits your stage of life and your ability to take risk. Check to see if there are asset classes
you may be missing, or if you need to make any adjustments to your allocation.
To recap, today we’ve explored three pivotal insights: asset allocation, diversification, and how mutual funds can play a role. These principles aren’t just theories, they’re actionable strategies designed to understand how to invest properly a little better.
Join our online community by following us on social media and subscribing to our email newsletter. Stay tuned for our next episode where we’ll uncover risk tolerance.
Thank you for joining Merit Money Matters. I’m Andrea Zoeller and it’s been a pleasure guiding you today. See you next time.
Andrea Zoeller
CFP®, NSSA®
Wealth Manager & Partner
As a Wealth Manager, Andrea focuses on working with clients as their chosen advisor, designing customized financial plans intended to help clients pursue personal and financial goals.
Andrea has experience planning for clients in the areas of wealth management, asset protection, tax strategies estate and retirement planning, as well as retirement income strategies.
Andrea lives in De Pere with her husband Zach, sons Zachary Jr. & Bennett, and their Golden Retrievers Alfie and Maisie. Andrea enjoys traveling, cooking, working out, spending time at the lake with her family and watching her sons experience new things.
Andrea’s Investing Video Series: Merit Money Matters
Join Andrea Zoeller, Partner and Wealth Manager at Merit Financial Advisors, in this insightful four-part video series designed to help viewers build a strong foundation in investing. Whether you’re a beginner or looking to refine your investment strategy, this series breaks down essential financial concepts to empower you in making informed decisions.
Part 1: Understanding Investing
Andrea introduces key investment principles, explaining how your investment timeline impacts your decisions, what types of funds to consider based on your goals, and why trying to time the market isn’t as important as long-term consistency. She emphasizes the importance of aligning your portfolio with your financial objectives and using strategies like dollar-cost averaging to navigate market fluctuations.
Part 2: Investing Basics
In this episode, Andrea covers the logistics of investment accounts, how different accounts (401(k), IRA, Roth IRA) are taxed, and why diversifying across multiple account types is crucial for long-term financial security. She explains how understanding tax implications can help you optimize your investment strategy and manage your income efficiently in retirement.
Part 3: Asset Allocation
Andrea breaks down asset allocation and diversification, explaining how to structure your portfolio by balancing stocks, bonds, and cash. She highlights the role of diversification in managing risk, including factors like company size, industry, and geography. Additionally, she discusses how mutual funds can simplify the investment process and help investors build well-diversified portfolios.
Part 4: Risk Tolerance
The final episode focuses on assessing your personal risk tolerance. Andrea explains the different risk levels—conservative, moderate, and aggressive—and how they influence investment choices. She also clarifies the distinction between risk tolerance and risk capacity, emphasizing that understanding these concepts is key to building a portfolio that aligns with your financial goals and comfort level.
Whether you’re just starting your investment journey or looking to fine-tune your approach, this series provides a clear and practical guide to making smarter financial decisions. Follow along with Andrea as she shares expert insights to help you take control of your financial future.
Welcome to Merit Money Matters. Today we’re diving into risk tolerance to unlock valuable insights for aligning your investment accounts to your goals.
I’m Andreas Zoeller wealth manager and partner at Merit Financial Advisors, here to guide you through risk tolerance. By the end of this video, you will understand what risk tolerance means, the different levels of risk, and other factors to consider.
Our journey begins with understanding what risk tolerance means. Risk tolerance refers to the amount of loss an investor is prepared to handle when making an investment. This is important to understand because knowing what your aptitude for risk is will help you to properly set up your investment allocation from the beginning to avoid irrational decisions later on. Risk tolerance is the first step in determining how your portfolio should be constructed to reach your goals.
Here’s what it means for you. Before you can think about making an investment or what to invest in, you must first ask yourself how much loss are you willing to endure during volatility if your investment goes down. This can be a hard decision to make. So let’s look at different risk levels.
Conservative: you are willing to accept little to no volatility in your portfolio. Conservative investments may look like cash, CDs, and money market funds. A conservative investor may look like a retired individual who needs to start taking income from the portfolio, or a college student needing funds from a 529 plan.
Moderate: you want to grow your money without losing too much. Moderate investments may look like a mix of stocks and bonds, or what is referred to as a balanced portfolio. A moderate investor may look like an individual approaching retirement in three years, or a newly employed individual saving for a house.
Aggressive: you are willing to lose money to get potentially better results. Aggressive investments may look like stocks with a heavy emphasis on growth. An aggressive investor may look like a working individual with 25 years left until retirement, or a retired individual who will never need funds from their portfolio.
Other things to consider: what else should you consider when it comes to risk? It’s also important to note that your tolerance for risk is different than your ability to take a risk, and the two may not always match.
Your ability to take risk is dependent on things like your age and timeline. You may have the ability to take a lot of risk because the account won’t be used for years to come, but you may still not have the tolerance to take a lot of risk if volatility in your investments keeps you up at night. It’s important to understand the distinction so you can properly choose an investment plan.
How long until you need the funds in the investment account? Typically, a longer time horizon coincides with an ability to take more risk. Are these funds for you or for someone else Typically, next generation planning coincides with an ability to take more risk. Conversely, gifting to the next generation today may coincide the ability to take less risk.
To recap, today we’ve explored three pivotal insights: risk tolerance, risk levels, and other factors to consider. These principles aren’t just theories; they’re actionable strategies designed to understand how to invest properly a little better.
Join our online community by following us on social media and subscribing to our email newsletter. Thank you for joining Merit Money matters. I’m Andrea Zoeller and it’s been a
pleasure guiding you through this series. Please reach out to your Merit financial advisor to learn more. Don’t forget to check out other videos in the Merit Money Matters video series.
Andrea Zoeller
CFP®, NSSA®
Wealth Manager & Partner
As a Wealth Manager, Andrea focuses on working with clients as their chosen advisor, designing customized financial plans intended to help clients pursue personal and financial goals.
Andrea has experience planning for clients in the areas of wealth management, asset protection, tax strategies estate and retirement planning, as well as retirement income strategies.
Andrea lives in De Pere with her husband Zach, sons Zachary Jr. & Bennett, and their Golden Retrievers Alfie and Maisie. Andrea enjoys traveling, cooking, working out, spending time at the lake with her family and watching her sons experience new things.